Argument for the Abolishment of the Death Penalty

Argument for the Abolishment of the Death Penalty Alvin Soo Death penalty is the capital punishment that has authorization to kill someone as the crimes punishment. The first country that started the death penalty is Babylon. It established the death penalty law at eighteenth century. There are many methods of death penalty that develop over the centuries such as shooting, poisoning, hanging, and others. In the modern century, there are many countries are using the death penalty in the law punishment such as Malaysia, China, and others. According to the website, theguardian, China has the most number of people sentenced to death and its most common death penalty method is shooting. The murderers eyes are covered and their back is facing the shooter. Then the shooters will start firing until the murderers are dead. Death penalty has been a popular discussion since some countries are taking the lead to abolish death penalty. People are debating whether the death penalty should be abolished. In this era, death penalty need to be abolished from t he law because it has negative effects on society, family, and economy. First of all, death penalty is encouraging the racial discrimination. According to the Death Penalty Information Center, most of the death punishments are sentenced to the minority races such as African-American. It is a norm that the society has racial discrimination because people like to be in a group, which has people of similar race or culture. When there is an outsider that doesnt have similarity, they will neglect that outsider and may treat him differently. This is not just happening in the society; it also happens in court. When the judge and jury are making decision in front of the justice, they are still having bias when deciding the punishment because everyone has prejudice and discrimination. Based on NAACP Criminal Justice Department (2017), the death penalty will affect the victims race especially white. This proves that the death penalty is supporting the racial discrimination. Secondly, death penalty is not eliminating the devious from the society. In the modern society, everyone is educated to follow the rules to avoid from committing the crime. However, everyone is not educated to be forgiving sin. Although crimes happened, the murderers are deserved to be given another chance to change their bad behavior and thinking. The devious cannot be stopped by killing the murderers. Instead, the murderers needed be educated in prison to gain the forgiveness and decrease the crime rate. Besides that, death penalty also increases the crime rate. Originally, death penalty is used to discourage the people committing crime by making them scare because one of the humans fears is death. Death penalty also can save other lives by eliminated the people who committed crime but it doesnt help to decreasing the crime rate. Article by Bonner and Fessenden (2000) supports that the states that have no death penalty are having lower of slaughter rate. This is because the death p enalty is replaced by culture and religion. Thirdly, death penalty is having negative effect on moral ethnicity. Moral ethnicity is teaching about the principle of moral. It lets people know that everyone is equal and they are given the same human right even though they committed crime. However, death penalty is giving the wrong ethnicity to the society and family. It is promoting a concept, which the murderers are deserved to have deaths sentence because they committed crime. When that concept is spread into the society, the people will be influenced and may cause more crime happens. The reason is because people will choose to do the death sentence to the murderer without authorization and legal process. In the other hand, it is not right to take over other people life no matter who they are. Slaughter people are against the law; death sentence is also slaughtering people. The only difference between these two is on is illegal and other one is legal. In the view of morality, both are the same because killing people is an amor ality. Fourthly, death penalty is impacting the family education negatively. Family is an important thing in life because everything is started from that first. If death penalty is not abolished, the children will become more extreme with aggressive family education. As mentioned above, death penalty will affect the society and family. If the perspective of death penalty can regulate the society and family. There will be more aggressive family appears and cause the violent crime arise. For an example, if children are having the aggressive punishment because they did the non-moral things like stealing, fighting, and others. Are the parents going to say that they are deserve to have that punishment? Definitely no, because parents have the responsibility to let the children know that whats wrong with that attitude and admit it instead of using the extreme and aggressive punishment to make them afraid. Moreover, death penalty is also affecting the family to be broken. When the murders are sentenced to death, their families are going to be the victim. Death penalty is going to bring the unhappiness to the murderers family and cause the family falls apart eventually. When one of the family members is executed, the rest are going to have tough life especially children. If the children dont have their parents in their childhood, they are more likely to commit crime when they grow up. Based on the news that written by Steve Doughty, the incomplete familys children more likely to fall into the society devious. This proves that the death penalty can cause negative effect on family. In addition, death penalty will also affect the country. Death penalty will give the country bad impression. A mentioned in introduction, death penalty is already existed in 18th century. This law is old and not efficient to control the safety of country. Instead, government should use other law to substitute the death penalty. If the country can abolish the death penalty, it will give a good impression to the international community. That will cause the relationship between the country become better. When there is a country taking the lead to abolish the death penalty, the other countries in the international community will follow it. This will encourage the countries to have globalization within each other. Globalization is the process that the organization develop international influence such as international trade. Country can use the globalization to make its economy become better. It can use international trade to export the produced goods and services. This will increase the G ross Domestic Product (GDP), which is the countrys economy. Death penalty is also costly to the government expenses. According to Chammah(2014), cost of capital punishment is increasing because the wage is increasing. The government needs to hire the worker to in charge of the death penalty. This recruitment is not just hire one worker. Instead, government is going to hire a group of people. Therefore, this will cause the government expenses to increase. When the government needs to find more resources to cover the expense. It will either increase the tax or decrease the other expenses. Increasing taxes will increase the burden of taxpayer and decrease the other expanses will decrease the benefit such as unemployment benefit. Both of this method will decrease the economy. In some peoples perspective, death penalty should be remained because the murderers have no right to decide whether they are sentenced to death. Lets think this in different view point. If one of the murderers is the family member, the perspective of death penalty will be different. The murderers family will appeal to the death penalty because it is too cruel to take away their lives. As the previous paragraph mentioned, everyone should be treated as same and have equal right. Therefore, death penalty should be eliminated from law. In conclusion, I agree and totally support to abolishment of death penalty because death penalty is negatively affecting the family, society, economy, and country. It is also having the bad influence on morality and culture. In order to make the children and countrys future better, death penalty have to be eliminated. References Part I: History of the Death Penalty. (n.d.). Retrieved February 07, 2017, from http://www.deathpenaltyinfo.org/part-i-history-death-penalty NAACP Death Penalty Fact Sheet. (2017, January 18). Retrieved February 07, 2017, from http://www.naacp.org/latest/naacp-death-penalty-fact-sheet/ Bonner, R., Fessenden, F. (2000, September 21). ABSENCE OF EXECUTIONS: A special report.; States With No Death Penalty Share Lower Homicide Rates. Retrieved February 07, 2017, from http://www.nytimes.com/2000/09/22/us/absence-executions-special-report-states-with-no-death-penalty-share-lower.html Doughty, S. (2008, October 21). Broken home children are five times more likely to suffer mental troubles Broken home children are five times more likely to suffer mental troubles . Retrieved February 7, 2017, from http://www.dailymail.co.uk/news/article-1079510/Children-broken-homes-times-likely-suffer-mental-troubles-says-Government-study.html Dieter, R.C. (1998). The Death of Penalty in America: Current Controversies. H. A. Bedau (Ed.). Oxford, England: Oxford University Press.

Development Strategy of Luxury Company Essay

1. Introduction â€Å"As long as there is a society, there will always be fashion†. It was not surprised a fashion brands, especially a luxury fashion brands became a national treasure which effect the issues in business, political and social area in European countries. Since the Hermas established in 1837, a special development strategy model has formed and matured in European luxury group. Daniele de winter, the CEO of Daniele de Winter Cosmetics state that â€Å"the secret of successful fashion management is a complete blend of creative genius and business management acumen, skill and resourcefulness†. The develop strategy is the key issue for a successful luxury fashion company. With the development of economy and the increase of income, more and more luxury fashion companies expand their business into Asia- Pacific region, especially the Hong Kong and mainland China market. According to the annual report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other luxury fashion companies, the sale revenue of Asia- Pacific region accounts for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market. The word â€Å"luxury† origin from Latin word â€Å"luxuria†, which means an item that â€Å"is expensive and enjoyable but no essential (Waite, 2012)†. In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such overseas luxury as bronze couches, and costly cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of luxury industry in Europe. With the development of centres, modern luxury fashion industry has become a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern luxury market has changed beyond recognition. The narrow range of need and demand of target consumers and the exclusive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by expansion brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of â€Å"physical shop/ store† and expansion brands benefit seven million euros. Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystal brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of brands, such as Carites, Baume & Mercier and Van Cleef & Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial standardisation. Taking LVMH as example, there are three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The famous brands in luxury world, like as Moet & Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the major notion with the concept of large-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time. â€Å"Heritage and Prestige† is the landmark of lots of luxury brands and the enduring value of numbers of particular brands. Comparing with the old style luxury brand â€Å"which used to be a heritage brand† (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the â€Å"right of luxury† in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price. Consequently, emphasis of consumer need and the competitive advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy Model of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. Under this circumstance, the strategy of luxury development in western countries centralize on the brand expansion, striving for the core products and development of brand reputation. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion corporates, which offer a new opportunity to stress the brand image, the most significant assets for a luxury fashion company. (Albrecht, et al. , 2013; Uggla & Lashgari, 2012; Hoffmann & Coste-Maniere, 2012)Many luxury companies breakthrough the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres: ready-to-wear industry as well as jewellery market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products. (PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide different products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run coffee bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a global corporate, it is common rules of development depend on the core production or service and then diversification. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the traditional products. (Ahrendts, 2013; Beverland, 2005; Miller & Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage. The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a global luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low growth at a rate of 2 percentage every year and two competitors – LVMH and PPR had more than 12 times and 16 times Burberry’s sale revenue. By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, only accourted of 20% of Burberry’s global brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After brainstorming and formalizing from the administrative board, the New Jersey factore which is making polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat included traditional rainwear and exclusive waterproof gabardine. Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most valuable part of luxury goods and the motivity of luxury consumption. Once separating from the luxury brand, the goods is the ordinary one. Every successful company sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing operation to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies. Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unique skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissance 2. 3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the United States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in today’s China (Degen, 2009), which have the strong purchase power and need of luxury fashion industry. Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, reaching about 64 billion RMB. The market research about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2 According to the survey of McKinsey & Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which account for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas travel In the information era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3: Where did you purchase your cosmetics in the last 12 months? (Resource from: Global Reach of China Luxury of KPMG) [pic] 2. 3. 2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of whole market. 2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for counterfeit is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitled â€Å"Transnational Organized Crime in East Asia and the Pacific† from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually. In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang & Kim, 2013). For Chinese consumers, luxury brands are somethings â€Å"must to have† for them to reinforce their social status. however, the wealth gap between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers. 2. 4 The Passion for Luxury Consumption of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the saving face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2. 4. 1 The â€Å"Bling† Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The â€Å"bling† factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market. For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one. In terms of China’s unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of â€Å"mianzi† is defined as a reputation â€Å"achieved through getting on in through success and ostentation†. (Hu, 1944; Dong & Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income. The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and â€Å"the right of luxury† in a physical store/shop over purchases of luxury items. Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often careful not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand extension and production diversification also provide the base of the development in Chinese luxury market. The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy: raising brand awareness. Due to the lower brand awareness and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about †luxury goods and luxury lifestyle† and why they should purchase luxury goods and luxury services. The brand building-up develop based not only the advertising on hard paper and television, also included the display on luxury goods exhibition and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store. Meanwhile, more and more consumers visiting the exhibition are not an onlooker. The localisation strategy. The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China. For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one of the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods. As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brand’s prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market. The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals. Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers. With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption. All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment. First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group. Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods. Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving China’s globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods. For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities. As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition. Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the â€Å"bling† customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies. For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brand’s country of origin, so the Chinese consumers have the confident to identified and distinguished with other mass products. In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be given to the layout of the physical store and the luxury service of sale staff. No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims. Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas. As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale. On the other hand, the high rate of tax and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the eye cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK. In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue; in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social – economic factors, as well as exam the type of relationship that seek from luxury fashion brands. On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the consideration into further research.

Difference Between Two Population Means

Here, we describe estimation and hypothesis-testing procedures for the difference between two population means when the samples are dependent. In a case of two dependent samples, two data values—one for each sample—are collected from the same source (or element) and, hence, these are also called paired or matched samples. For example, we may want to make inferences about the mean weight loss for members of a health club after they have gone through an exercise program for a certain period of time.To do so, suppose we select a sample of 15 members of this health club and record their weights before and after the program. In this example, both sets of data are collected from the same 15 persons, once before and once after the program. Thus, although there are two samples, they contain the same 15 persons. This is an example of paired (or dependent or matched) samples. The procedures to make confidence intervals and test hypotheses in the case of paired samples are differe nt from the ones for independent samples.Two samples are said to be paired or matched samples when for each data value collected from one sample there is a corresponding data value collected from the second sample, and both these data values are collected from the same source. As another example of paired samples, suppose an agronomist wants to measure the effect of a new brand of fertilizer on the yield of potatoes. To do so, he selects 10 pieces of land and divides each piece into two portions. Then he randomly assigns one of the two portions from each piece of land to grow potatoes without using fertilizer (or using some other brand of fertilizer).The second portion from each piece of land is used to grow potatoes with the new brand of fertilizer. Thus, he will have 10 pairs of data values. Then, using the procedure to be discussed in this article, he will make inferences about the difference in the mean yields of potatoes with and without the new fertilizer. The question arises, why does the agronomist not choose 10 pieces of land on which to grow potatoes without using the new brand of fertilizer and another 10 pieces of land to grow potatoes by using the new brand of fertilizer?If he does so, the effect of the fertilizer might be confused with the effects due to soil differences at different locations. Thus, he will not be able to isolate the effect of the new brand of fertilizer on the yield of potatoes. Consequently, the results will not be reliable. By choosing 10 pieces of land and then dividing each of them into two portions, the researcher decreases the possibility that the difference in the productivities of different pieces of land affects the results.

What the President Does on the Last Day in Office

The peaceful transition of power from one United States president and his administration to another is one of the hallmarks of American democracy. And much of the publics and medias attention on January 20th every four years rightly focuses on the incoming president taking the Oath of Office and the challenges that lie ahead. But what does the outgoing president do on his last day in office? Heres a look at five things almost every president does just before leaving the White House. 1. Issues a Pardon or Two   Some presidents show up at the White House bright and early for a ceremonial last walk through the historic building and to wish their staff well. Others show up and get to work issuing pardons. President Bill Clinton used his last day in office, for example, to pardon 141 people including Marc Rich, a billionaire who had been indicted on charges of defrauding the Internal Revenue Service, mail fraud, tax evasion, racketeering, defrauding the U.S. Treasury and trading with the enemy. President George W. Bush also issued a couple  of pardons in the last hours of his presidency. They  erased the prison sentences of two border patrol agents convicted of shooting a drug suspect. 2. Welcomes the Incoming President Recent presidents have hosted their eventual successors on the last day in office. On Jan. 20, 2009, President Bush and  First Lady Laura Bush hosted President-Elect Barack Obama and his wife, as well as Vice President-Elect Joe Biden, for coffee in the Blue Room of the White House  before  the noon  inauguration. The president and his successor then traveled together to the Capitol in a limousine for the inauguration. 3. Leaves a Note for the New President Its become a ritual for the outgoing president to leave a note for the incoming president. In January 2009, for example, outgoing President George W. Bush wished incoming President Barack Obama well on the fabulous new chapter he was about to begin in his life, Bush aides told The Associated Press at the time. The note was tucked into a drawer of Obamas Oval Office desk. 4. Attends the Inauguration of the Incoming President The outgoing president and vice president attend the swearing-in and inauguration of the new president and then are escorted from the Capitol by their successors. The Joint Congressional Committee on Inaugural Ceremonies describes the outgoing presidents department as being relatively anti-climatic and unceremonious. The 1889 Handbook of Official and Social Etiquette and Public Ceremonies at Washington described the event this way:   His departure from the Capital is attended with no ceremony, other than the presence of the members of his late Cabinet and a few officials and personal friends. The President leaves the Capital as soon as practicable after the inauguration of his successor. 5. Takes a Helicopter Ride Out of Washington Its been customary since 1977, when Gerald Ford was leaving office,  for the president to be flown from the Capitol grounds via Marine One to Andrews Air Force Base for a flight back to his hometown. One of the most memorable anecdotes about such a trip came from Ronald Reagans ceremonial flight around Washington on Jan. 20, 1989, after he left office. Ken Duberstein, Reagans chief of staff, told a newspaper reporter years later: As we hovered for a second over the White House, Reagan looked down through the window, patted Nancy on her knee and said, Look, dear, theres our little bungalow.  Everybody broke down in tears, sobbing.